Minimum of 200 words


link to video

Write a short paper (200 word minimumanswering the following questions:

What led to McDonald’s first business slow down ever in 2002? What did McDonald’s do to improve the situation?

What was it that led McDonald’s to be an innovative force in the ‘fast food; restaurant industry in the 1950’s?

Describe the franchisees’ initial relationship with the owner Ray Kroc.

Describe how McDonald’s comes up with new menu items.

What are the criticisms of the health impacts of McDonald’s food on customers and what is Mc Donald’s response to them?

Describe McDonald’s strategy to globalize their franchises to countries like China.