Week 4 Midterm Exam


Answer the questions below thoroughly, substantively and in narrative format (in paragraphs and complete sentences; lists, sentence fragments and bulleted items are not permitted). Base each answer on an assigned reading from the text and/or the weekly course Lessons. Answers may range from 300 to 500 words with some requiring more detail and longer lengths and some requiring less. Quoting is not permitted. All answers must be paraphrased (which means restating what you read in your own words).

Describe what the field of social psychology focuses on and seeks to understand through research and the related questions that it endeavors to answer.

Compare and contrast the social psychology constructs of person perception and self-concept. What categories do we use to describe ourselves and others?

Describe factors that contribute to a strong attitude-behavior relationship. What happens when the components of attitudes are mismatched?

Explain the differences in thoughtful and spontaneous processing and the benefits of targeting messages toward each type.

Describe three methods of preventing persuasion.